Silicone is one of my favorite materials with which to work. It is impervious to water, heat and cold and is virtually unbreakable. I also like the cleanliness of the material. This soap dish was one of my earlier experiments with bringing this material into the bathroom. The bright color give the item a pop and the soft material brings a new feel into the usually hard, ceramic mood of the bathroom. Not long after the items release it was actually featured in Good Housekeeping Magazine.